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Localizing Content for Global Companies
“The United States and Great Britain are two countries separated by a common language.”
This famous quote is commonly attributed to George Bernard Shaw as well as others, and it underscores the challenges of communicating effectively across geographical and cultural boundaries. Continue reading
Localizing Content for Global Companies
“The United States and Great Britain are two countries separated by a common language.”
This famous quote is commonly attributed to George Bernard Shaw as well as others, and it underscores the challenges of communicating effectively across geographical and cultural boundaries. Continue reading
How to make the transition from an outbound-only strategy easier
For many B2B marketers, the shift from strictly outbound sales and marketing efforts to an integrated inbound/outbound strategy has not been easy. The vision of a well-orchestrated “concert” of integrating social strategies has taken some rethinking in how sales and marketing people use their time and energy. Continue reading
How to make the transition from an outbound-only strategy easier
For many B2B marketers, the shift from strictly outbound sales and marketing efforts to an integrated inbound/outbound strategy has not been easy. The vision of a well-orchestrated “concert” of integrating social strategies has taken some rethinking in how sales and marketing people use their time and energy. Continue reading
How Strategic Marketing Sets a Framework for Long-term Growth
Many companies put the cart before the horse when they develop and deploy sales and marketing initiatives without a strategic vision. Sales and marketing efforts not based on a well-defined marketing vision can present a disjointed, unprofessional and ineffective branding message. Continue reading
How Can LinkedIn Boost Your B2B Marketing Strategy?
Most companies know having a social media presence is important, whether through Facebook, Twitter or Instagram. But what about LinkedIn? Out of all major social networks, LinkedIn is the most effective platform in the B2B marketing space. More specifically, LinkedIn is most effective for lead generation. If used properly, LinkedIn can be a powerful B2B marketing tool to generate leads, create brand awareness, establish thought leadership and overall support your company’s value proposition.
Here’s why your company should take advantage of what LinkedIn has to offer:
Which Medium is Right for Your Message?
Many times, we hear about the lack of success of various advertising/marketing initiatives our clients have attempted prior to hiring JH&A. It’s not uncommon to hear they spent X-dollars on a Pay Per Click, Billboard, Direct Mail, Print Advertising or E-Communications campaign and it didn’t do anything for them. PR and Earned Media certainly are not exempt either. Continue reading
“Knee Jerk” . . . “Last Minute” . . . “Seat of the Pants” . . .
If these words describe your marketing or communications efforts, then you’re probably living in the confusing and thankless world of tactical marketing. Tactical marketing is actually fine – if you have a strategic plan to guide you. Tactical elements may include websites,e-communications, trade show participation, brochures, ads, social media, press release; all the things that together, can help position your business properly and help you find new customers while enhancing the relationship with your existing clients. Continue reading
The Pendulum Effect
In recent years, on-line marketing and business development efforts have been at the forefront of marketing strategy for both B2B and B2C companies – SEO, SEM, PPC, analytics, social media, digital marketing automation strategies and more, have all played a vital and increasing role in our clients’ strategic and tactical efforts.