The Pendulum Effect

In recent years, on-line marketing and business development efforts have been at the forefront of marketing strategy for both B2B and B2C companies – SEO, SEM, PPC, analytics, social media, digital marketing automation strategies and more, have all played a vital and increasing role in our clients’ strategic and tactical efforts.

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How Much Should I Spend on Marketing?

Even seasoned marketers routinely wonder how their budget stacks up against traditional averages and what they should be spending. Our answer is always the same: “It Depends!”

The first step in determining an appropriate budget is a change in mindset. Consistent, long-term marketing is NOT an expense.  Rather, it is an essential investment that pays dividends in the form of sales, income and market share. Marketing is a business asset that drives revenue. Continue reading

Marketing Plan VS. Vacation Plan

JH&A Introduces 3 New Tools to help clients set strategic and tactical marketing goals.

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Planning a marketing communications strategy can be as fun and interesting as planning a vacation – really!

First, it’s essential to decide on the type of vacation you’d like.  Given all the possibilities, what are your preferences?  What’s out there for you to enjoy?  What have others done and do they find the most appealing? Continue reading

Quickly Audit Your Visual Brand with the JHA Thumb Test

Over the years, we continue to hear clients say, “We need a new website, brochure, trade show property”, or a myriad of other tactical deliverables. Our reply has always been the same, “Great, we’d be thrilled to help you… after we talk about your visual brand strategy.”

What exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Continue reading